GreenFish is an apparel company with a conscience and a conservation-minded mission. GreenFish believes in supporting sustainable fisheries for the long term. Getting involved is easy. For each GreenFish product you buy, GreenFish will donate 5% to the sustainable fisheries partner of your choice through their GreenFish Gives program. And with that, GreenFish is building a movement to nurture our fishing stocks for future generations to enjoy.
1. Could you introduce yourself to our readers?
My name is Bryan Godber and I am the founder of a new company called GreenFish. GreenFish is the first apparel brand completely dedicated to promoting a lifestyle of sustainable fishing. We sell organic apparel with a sustainable fishing message, and donate 5% of all revenues to a handful of non-profit organizations who are working to promote the sport of fishing and conservation. Saltwater, freshwater, fly fishing - we are active in all segments as the sustainable fishing movement sees no boundaries.
2. Where is Green Fish Located?
We are located in San Clemente, Southern California
3. How long has Green Fish been involved with sustainable and responsible fishing?
We just launched the business last year, so we are a new startup just getting going but we are moving fast. We are partnered up with a team of non-profit organizations who have been active for a long time.
4. How does Green Fish build awareness about the concept of sustainable and responsible fishing?
Our first initiative revolves around our line of apparel. We design and sell apparel with specific messages such as "more catch and release", "selective harvest", "using circle hooks" etc. This does a few things. First, our brand and apparel gives anglers who believe in sustainable fishing a voice to say "I fish and I care". Second, it shows the non angling community that fishermen are true conservationists and stewards. Third - for every sale we make, we donate 5% back to a handful of non-profit organizations who promote sustainable fishing. Beyond our apparel, we are going to develop an educational component to the website over time, with articles, videos etc on all things sustainable fishing.
5. What steps are taken to prevent overfishing and promote sustainability?
Our efforts here are through education, outreach and by picking the right non-profit partners fighting these causes and helping fund them through our GreenFish Gives 5% program. The more product we sell, the more financial assistance we can offer these partners through this program. We try and promote sustainability through our line of apparel.
6. How can our readers help to protect the sport fishing population for the enjoyment of future generations?
Practice and promote more (not necessarily 100%) catch and release and selective harvest, know the status of the fish populations you are fishing for, support a local organization in your area...get involved! And of course, by some GreenFish Apparel so we can donate more to our non-profit friends!
7. How can our readers learn more about Greenfish?
Visit our website at http://www.greenfishmovement.com, particularly the About, Learn and Team GreenFish sections of the site. You can also contact me at firstname.lastname@example.org and I would encourage you to sign up for our newsletter to stay on top of the movement - sign up at http://www.greenfishmovement.com/scripts/jointhefight.asp.
8. Who has Green Fish partnered with to promote and build awareness?
All of our Ambassadors (30+ strong) are acting as regional awareness agents, and of course our non-profit partners in our GreenFish Gives program are the real rock stars, which is why we support them. Learn more about these partners at http://www.greenfishmovement.com/scripts/partners.asp.
9. Does Green Fish sponsor events?
We have sponsored a handful of tournaments that promote sustainable fishing, primarily catch and release tournaments. One thought is to offer certain tournaments a "GreenFish Badge" if they follow certain guidelines, so they would be able to say they are a "GreenFish approved" event. Something to keep an eye out for!
10. What is your website address? Do you have a Facebook Fan Page? Are you on Twitter?
Website - http://www.greenfishmovement.com
Facebook - http://www.facebook.com/greenfishmovement
Twitter - http://twitter.com/#!/GreenFishTeam
I also encourage you to sign up for our newsletter to hear about updates on GreenFish here - http://www.greenfishmovement.com/scripts/jointhefight.asp